01
Strategic advisory
- The problem
- You have an opportunity or difficult decision, but need confidence before committing.
- How we help
- Test assumptions and weigh the commercial options.
- You leave with
- Clear recommendations and next steps.
WHAT WE DO
Make your value clearer.
Give growth a direction.
From commercial strategy and market entry to partnerships and fractional leadership, get practical help with the problem holding your business back.
BUILT FOR
Media agenciesMedia ownersAdTech & MarTechAI & technology
WHAT WE DO
The commercial challenges we help you solve.
Whether growth has stalled, buyers are not seeing your value or a new opportunity needs shaping, start with the outcome you need. Each area can stand alone or form part of a wider brief.
02
Commercial strategy & growth
- The problem
- Revenue is not growing as quickly or predictably as it should.
- How we help
- Review priorities, revenue opportunities and the commercial model.
- You leave with
- An operating plan with measures of progress.
03
Proposition development
- The problem
- Buyers understand what you sell, but not why they should choose you.
- How we help
- Define the audience, differentiation and value story.
- You leave with
- A clear proposition and commercial assumptions.
04
Market entry & launch
- The problem
- You want to enter a market without wasting time or budget on the wrong buyers.
- How we help
- Connect local positioning, buyer access and launch planning.
- You leave with
- Market priorities and a practical launch sequence.
05
Agency & strategic partnerships
- The problem
- You need access to decision-makers and partners who can unlock revenue.
- How we help
- Identify partners and shape workable commercial agreements.
- You leave with
- Partner priorities, engagement plans and partnership models.
06
Fractional commercial leadership
- The problem
- Your business needs senior commercial leadership, but not necessarily a full-time hire.
- How we help
- Lead agreed priorities, team direction and execution.
- You leave with
- A defined remit, oversight and accountability.
WHAT THE WORK PRODUCES
From insight to action.
The exact scope depends on the brief, but the work is designed to leave your team with practical assets, decisions and ownership.
BUILT TO BE USEDClear thinking.
Commercial action.
Commercial action.
Decisions, tools and next steps your team can take forward.
A clarified proposition
A sharper statement of why the right customer should choose you, backed by evidence.
ICP and priority market map
A specific view of your best-fit buyers and the markets to focus on first.
GTM or market-entry plan
A practical sequence to reach buyers, with the route and timing set out clearly.
Commercial model and route to revenue
Pricing, channels and sales mechanics that turn interest into contracted revenue.
Partnership strategy
The alliances worth building and how each one earns its place in the plan.
Sales narrative and materials
A consistent story your team can use in conversations, proposals and pitches.
90-day activation plan
The first quarter of actions, owners and checkpoints, ready to run.
Clear measures and accountability
Agreed metrics that show progress and make ownership unambiguous.
WHO WE WORK WITH
The right perspective.
For your sector.
For leaders across media and technology, from established businesses to new ventures.
Media agencies
Agency propositions, new services, strategic partnerships and growth priorities.
Media owners & publishers
Commercial propositions, digital monetisation and stronger agency relationships.
AdTech & MarTech
Positioning, commercial growth and routes into new markets.
AI & technology businesses
Idea validation, clear propositions and commercial direction.
MARKET ENTRY SENSE CHECK
Sales is not the starting line.
Give sales a clear proposition, a defined audience and credible buyer access before expecting it to scale.
Customer engagement cost · Month 6£74,000
Spent on the sales hire before reaching the first qualified senior meeting.
Customer acquisition cost · Month 12£129,000
Spent on the sales hire before the first customer relationship generates revenue.
25.8:1
The cost-to-first-revenue ratio created when a £129,000 acquisition cost meets £5,000 of initial customer revenue.
The shortcut vs the Clearintent approach
The common shortcut
- Positioning is still being tested
- The ideal customer is too broadly defined
- Local access and credibility must be built from zero
- Activity becomes the measure before traction exists
The Clearintent approach
- Clarify the opportunity and proposition
- Prioritise the customers and partners that matter
- Define the commercial model, process and measures
- Give sales a credible platform to execute
View the calculation assumptions
The sales-first scenario assumes a £95,000 UK Sales Director salary, a 20% recruitment fee, employer National Insurance and minimum pension contributions, with six months to a qualified senior meeting and a further six months to initial revenue. Commission, benefits, equipment and management time are excluded.
The sales hire is not the problem. The sequence is.
LET’S TALK
Let’s talk through
what’s on your mind.
Bring an idea, a question or a commercial challenge. You don’t need a finished brief. We’ll get in touch to discuss the most useful next step, with no obligation to proceed.
Prefer email? Contact us directly below.
