CLEAR THINKING
Ideas worth considering.
Without the consultancy fog.
Practical thinking on go-to-market, growth, market entry and commercial leadership for media and technology businesses.
CLEAR THINKING
Practical thinking forcommercial leaders.
Short, useful perspectives on go-to-market, growth, leadership and the media and technology market.
FEATURED INSIGHTMedia & Market Insight
The budget has moved. Has your proposition?
UK ad investment is growing, but not evenly. The commercial question is who captures the value, and why.
Growth is not a sales problem. It is a whole-business problem.
The Clearintent Halo helps leaders see how the pieces of commercial growth fit together, and where momentum is being lost.
Read articleThe next media plan may be written by an agent.
As AI starts to discover and compare media proposals, clarity is becoming part of the product.
Read articleYour next buyer might find you through AI. Then start checking the claims.
Discovery is only the first step. A proposition also needs evidence that survives scrutiny.
Read articleSales is not the starting line.
Go-to-market is a system. Sales is one important part of it, not a substitute for it.
Read articleA sales hire is not a market-entry strategy.
Do not ask one person to invent the route to market while also carrying the number.
Read articleMarket entry takes more than introductions.
A contact list can create meetings. It cannot create a credible market presence on its own.
Read articleYour biggest competitor may already have a login.
A better product still has to overcome the cost and friction of switching.
Read articleCan a pilot succeed and still be a commercial failure?
A pilot should prove more than the technology. It should help both sides make a buying decision.
Read articleActivity is not traction.
A full diary can look like progress. The better question is what changed because of the activity.
Read articleWhere is momentum getting stuck?
When a credible opportunity is not becoming commercial momentum, the blockage usually sits in one of four places.
Read articleThe PACT delivery methodology.
Commercial momentum becomes easier to build when everyone is working from the same line of sight.
Read articleWhen fractional GTM leadership makes sense.
Not every commercial challenge requires another permanent senior hire.
Read articleOne senior lead. The right specialists.
Most commercial challenges need accountability more than they need layers.
Read articleThe sandwiches were excellent. But what happened after the event?
Attendance is straightforward to count. Commercial follow-through takes more thought.
Read articleIf AI halves the work, should the client get half the invoice?
AI belongs in the conversation about the agency business model, not only the workflow.
Read articleMarTech has barely grown. Underneath, the market is moving fast.
A stable headline number can hide a great deal of product churn and buyer reconsideration.
Read articleYour next media competitor could be an airline.
New media businesses emerge when valuable customer relationships are turned into something buyers can understand and purchase.
Read articleLET’S TALK
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